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Goodby driven to offer free ads

Want some hard-driving creative from Goodby, Silverstein & Partners free of charge? The agency is hoping to give away a safe-driving campaign it developed in response to carnage on the streets of San Francisco, with 28 pedestrian deaths so far this year and two of Goodby's own employees hit by cars, including one who lost part of a leg. Tagged "Slow it down," advertising features such attention-grabbing creative as a picture of an elderly woman with the copy "I'm sorry I ran over your grandma but I didn't want to spill my latte." Goodby is running the campaign in out-of-home venues in San Fran. Copywriter is Esther Silberstein, and art director is Crystal English. The agency says it already has had some inquiries from Ohio and Texas about picking up the work.

Big Mac's Beanies straddle the fence

Forget using McDonald's Corp.'s latest Teeny Beanies promo as a litmus test for the presidential election. The Big Cheese of Burgerdom is offering donkey, elephant and non-partisan bear Beanies through early November (AA, Oct. 30), but it was careful to order equal amounts of the Lefty the Donkey and Righty the Elephant to avoid taking sides. "We were very sensitive to the fact we didn't want to make any endorsement of a specific party or candidate," says R.J. Milano, VP-U.S. marketing. As for the candidate Milano prefers, he wouldn't say, but he plans to vote by absentee ballot since he'll be in Asia during the election. And speaking of absentee, in Normal, Ill., a life-size Ronald McDonald statue was recently stolen for a third time. Perhaps not coincidentally, Normal is a college town, home of Illinois State University. Ronald has again been recovered; the statute is being refurbished, and from now on, Ronald will reside inside the restaurant.

Adman supplies Buick banter

Dave Moore is doing some double duty since joining McCann-Erickson Worldwide, Troy, Mich., as its top creative earlier this year from the network's New York operation. The exec VP-exec CD narrates current Buick Century and LeSabre TV spots for the "Something Special" sales event. No big deal, says Garry Neel, the exec VP in charge of the Troy office. Moore had earlier narrated a spot for NY office client Agilent Technologies. He did a demo voice-over for the Buick spots, and it was presented to the client along with other narrators. The General Motors Corp. unit preferred Moore, Neel says. He's not the first creative to narrate GM car ads. Gary Horton, ex-top creative at D'Arcy Masius Benton & Bowles, Troy, narrated many of the spots for Cadillac's Catera.

German Red Rover comes up for sale

Speaking of big cars driven by the well-heeled, or at least by a heel, the Range Rover belonging to former East German strongman Erich Honecker is for sale at a car dealership in Berlin. The Rover was bought by the Communist gov't in 1985 for Honecker to use during hunting trips. The vehicle cost about $35,000 at the time, and another $145,000 was spent customizing it. As far as the sale price, "We are open to offers," says Rainer Eggers of dealer M&N Automobile.

Got an Adage? Tell Dan by phone, (312) 280-3109; fax, (312) 649-5331; or e-mail, [email protected]

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