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Easy riders -- until rain came

In 1967, gonzo journalist Hunter S. Thompson rode with the Hell's Angels and wrote a book about it. In 2000, Ad Age Reporter Richard Linnett rode with the Capitalist Tools and writes for Adages:

BMW graciously loaned me a brand new R1200, its version of the Harley-Davidson, aka hog. Our gang included Laurence Kuykendall, an account manager at NY agency Merkley Newman Harty, whose principal responsibility is BMW Motorcycles; Steve Bowen, Merkley's director of business development; Graham Turpin, director of print production; Richard Laufer, regional account director; and Joan Horst, riders-apparel specialist, BMW Motorcycles North America. We arrived at the Forbes estate in Bedminster, N.J., just in time to sidle up to the tail end of a gang of 100 bikers, many wearing orange vests emblazoned with the Capitalist Tool logo. The rides were started by Malcolm Forbes in the mid-'70s. After he passed away, son Tim continued the tradition. We rumbled through the New Jersey countryside for an hour -- then the rain came. Some of us, including Stu Segal of Liberty Harley-Davidson in Rahway, peeled away from the entourage to put on rain gear, and ended up separated from the pack and lost. After consulting our maps and making a few cell phone calls, we discovered the run had been canceled. We returned to the Forbes estate and were generously fed by our hosts. Finally, our group headed back to Manhattan. The rain was falling harder and, yes, again some of us got separated and lost. Which way to Madison Ave?

Y&R's Belitsos bids bye to agency life

About 100 former co-workers of Mike Belitsos toasted the ex-exec VP-exec CD of Y&R Advertising, San Francisco, in suburban Detroit last week at a private gig that marked his exit from the ad biz after 20 years. Belitsos, a Detroit native who moved west following client Lincoln Mercury, says he'll attend San Fran State for his master's in English so he can teach again. Mike taught in Australia before he started in the ad biz. Belitsos' longtime creative partner, Steve Goldsworthy, whose presence at the party was only on video, will return to Detroit from San Francisco to free-lance.

Tired of same old swimwear?

J. Walter Thompson USA, Detroit, gathered the men's and women's U.S. Olympic swim teams to shoot a POP poster for client and team sponsor Goodyear Tire & Rubber Co. to launch the new Aquatred 3 tire. "The guys were hysterical," says JWT's Marci Benson, management super on the account. As the crew was getting ready to leave, the guys rolled up their nearly knee-length trunks, donned their sponsor's products and begged to have their photo taken. Sadly, that final shot wasn't poster material . . . not proper a-tire.

Also contributing: Jean Halliday.

Got an Adage? Tell Dan by phone, (312) 280-3109; fax, (312) 649-5331; or e-mail, [email protected]

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