By Published on .

It must have

been a rerun

Readers of The Times of London must have been a bit disillusioned when they tuned in "The E-Millionaire Show" last week (see related story on Page 3). The newspaper's TV listings promised what would have been an otherworldly appearance by "advertising guru J. Walter Thompson" (who died in 1928), as part of the show's celebrity panel. Instead they had to make do with the very much alive Sir Martin Sorrell; while his WPP may own JWT, Sir Martin has yet to assume the agency founder's identity.

Take McCann out to

the ball game . . .

McCann-Erickson is a big agency with big accounts, and it likes to do things in a big way. Take baseball tickets. Some ad agencies get season tickets, maybe four seats in the field section, and they hand them out to employees as perks. Not McCann. It is taking its entire New York office to see the Yankees play the Detroit Tigers on Thursday, all 700 employees. Will they be sitting together? Yes, says Eric Keshin, general manager-COO of McCann, New York, who organized the outing with Chief Creative Officer Nina DeSesa. "I think we'll all be sitting on the sun side, upper level, out in left field." The idea itself seems to be coming from left field. "Actually, it was my wife's idea," Mr. Keshin says. "We're both die-hard Yankee fans." What about Mets' fans at McCann? "I don't think there are any Mets fans at the agency," says Mr. Keshin with confidence. The outing is a first for the agency. "It's a way to say thank you," says Mr. Keshin. McCann is also giving out Metrocards with the tickets so that the entire staff can take the subway. "There's nothing better than to catch some rays, drink some beers and be at a Yankee game with 700 of your closest friends," says Mr. Keshin.

. . . buy me some

peanuts & Doc Otis

Don't blink when you're watching the baseball game and see that familiar Bud-weiser stadium sign replaced with Anheuser-Busch Cos.' upstart Doc Otis' Hard Lemon Malt beverage. A-B is converting all its TV billboards for its new brand through the summer. The brand also will get TV advertising for the first time, with a :30 to break on the July 26 "Big Brother." The commercial, by Waylon Ad, St. Louis, will carry the "Unlock the Doc" tag.

`Stuff' celebrates

. . . on Broadway

Year-old Stuff magazine, from those who brought you the successful Maxim, is celebrating its move to a monthly from every-other-monthly frequency (starting with this August's issue) by stuffing up one entire block in Chinatown in Los Angeles on July 20 for a "Seven Deadly Sins: Night of Living Dangerously" party. The invite comes complete with a Chinese theatrical mask and faux-Chinese money--no doubt all intended to lend a risque air for its targeted demographic, those red-blooded young American men . . Michael Goldberg, a partner at Harris Drury Cohen in Fort Lauderdale, has always dreamed of making it on Broadway. Now his agency is helping his theatrical ambitions along, with a one-time walk-on role in "Rent" won in a silent auction for Broadway Cares/Equity Fights AIDS. Mr. Goldberg takes the stage July 22 at the Nederlander Theater.

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