Reality Show Will Add Extra Class to Advertising Week
So you think you can draw a storyboard? Are you the next American adman?
It was only a matter of time before the ad business would get its very own reality talent competition. One that will actually see the light of day, anyway. (Hello? "Jingles"?).
Next month, everyone's favorite -- well, the one and only -- weeklong ad event, Advertising Week, will stage "The Big Ad Gig." Contestants are being invited to enter video submissions and creative books, and eight finalists will be chosen to come to New York to deliver a creative pitch in front of a live audience during Advertising Week.
The brave souls will be competing to win one of four paying freelance gigs (just a monthlong but, hey, it's something) at a top agency, and a grand prize: exposure. One winning campaign will be produced and run across Microsoft Advertising's media properties -- including gaming, online and mobile.
Contestants better get ready to fight back the tears, cause Simon Cowell's a sissy compared to this tough panel, which includes Crispin Co-Executive Creative Director Rob Reilly; Ogilvy's Worldwide Creative Director Tham Khai Meng; and Andreas Combuechen, chairman-CEO and chief creative at Atmosphere Proximity.
"I hope to be known as the Paula Abdul of advertising after this," said Mr. Reilly. (OK, then!)
Anyway, the event takes place during Advertising Week 2009, which is just around the corner. For more details, check out The Big Ad Gig.