Barack Obama Gets Own Baseball Card Collection

Topps to Roll Out Line Ahead of Inauguration

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There already is one attempt by marketers to seize on the interest in Barack Obama's January inauguration.

Topps, which is best known for producing baseball cards, announced yesterday it would launch a line of "Barack Obama Inaugural Edition" commemorative cards featuring six cards plus a sticker for $1.99. Topps marketed cards for President John F. Kennedy and a "Man on the moon" series in the 1960s.

"The upcoming release of our tribute to Barack Obama carries on the company's proud tradition of documenting significant and newsworthy moments in time," said Topps CEO Scott Silverstein. "These cards will resonate with the millions of Americans whose passionate outpouring of support provided President-elect Obama with one of the most memorable and historic victories ever."

Packs of the cards will be sold in the U.S. as well as in the U.K. and Germany starting in January, with special emphasis on sales during the inauguration in Washington.

The packs will be put together from 90 cards and 20 stickers, with each card being about the president-elect's life -- from his childhood in Hawaii to his college days at Columbia and Harvard through his rise to the presidency.

A spokesman declined to say for sure whether the company would have put together similar cards for a John McCain presidency.

"If McCain had won, I don't think the groundswell of enthusiasm would have been the same, but I can't say for sure" whether sets would have been produced, said Topps VP Ira Friedman.
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