When the FBI wanted to put an end to the 16-year disappearance of Boston mobster James "Whitey" Bulger -- the inspiration for the main character in Martin Scorsese's "The Departed" -- it decided to advertise. To women.
In an earlier attempt to close in on Bulger through his girlfriend's fondness for cosmetic procedures, the FBI placed ads in medical and dental newsletters asking, "Have you treated this woman?"
Vanity: It'll get you every time. And TV advertising: still effective.