Cashing In on Knut

Turtle Pond Publications Gets the Rights

By Published on .

I swear this is the last post about adorably cute animals, but there's actually a bit of news in this one. You all know Knut. Everyone in the world -- with the exception of his own heartless mother (she abandoned him) and a crazed "animal-rights" guy (who said it would be best to kill him) -- thinks he's the most adorable polar bear ever. And, for once, everyone is right. So what if, in a couple of years, Knut would kill you and roll around in your entrails just as soon as look at you.

We all knew it was only a matter of time before someone cashed in on the Knut craze (not counting Vanity Fair, who used Knut for the cover of both its German and U.S. issues). According to a press release, "Turtle Pond Publications and the Berlin Zoo have signed an exclusive agreement for the world-wide publishing rights to Knut."

What's even warmer and fuzzier about all this is that this deal seems to make sense. Lots of nods to the environment and Turtle Pond isn't, you know, an oil company or hunting supplier. And Turtle Pond has a history of telling the story of orphaned animals. It's the publisher of the Owen & Mzee series. Owen is a baby hippo orphaned by the 2004 tsunami and Mzee is the 130-year-old Aldabra tortoise who took the lad under his leathery flipper.

Keep an eye out for Knut plush figures at the Tribeca Film Festival. And coming this fall is the hardcover book, "Knut: How One Little Polar Bear Captivated The World," which will be distributed by Scholastic.
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