Choose Us! English Hospitals May Self-Promote

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Okay, so maybe you won't be flashing through memories of hospital advertisements if you ever end up in some horrible accident. Maybe your first thought will be something along the lines of : Get me to whatever hospital, FAST! However, Great Britain has decided to let hospitals advertise their unique qualities so that you start naming your preferred fix-up spot.

According to, a draft code will allow public hospitals (part of the national hospital system) to allot unlimited funds towards self-promotion: "Dr Gill Morgan, chief executive of the NHS Confederation, said publicising information on everything from operation results to car parking was a vital part of giving patients choice."

Somehow, I think I'll stick to results publicized by third parties. New Yorker's best doctors issue, anyone?
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