Chrysler Apologizes for Dog-Killing Ad

UPDATE: BBDO Netherlands Shop to Blame

By Published on .

If you haven't already, check out the following ad for Dodge Nitro in which unfortunate things befall a doggie that urinates on the tire:

UPDATE 1: If that video isn't working, it's still available here.

Obviously, people weren't pleased to see Rover electrocuted and turned into a charred smoking carcass.

In response, Jason Vines, VP-communications for the Chrysler Group, released the following statement:

Chrysler Group was dismayed to discover today that an advertisement created by an ad agency supporting our Netherlands Market Performance Center goes far beyond the bounds of what the company considers appropriate. The advertisement for the new Dodge Nitro, recently introduced into the market, which includes fictional yet inappropriate treatment of an animal is in extremely bad taste.

Although European commercials - especially "viral" ads like this one - are often edgier, this one went over the edge. Chrysler Group is investigating the origins of this commercial.

We have requested the viral ad be pulled from

UPDATE 2: After a consumer complaint, it took Chrysler a while to determine whether the ad came from one of their shops or was simply a consumer creation. According to a Chrysler spokesman, the ad was created as a viral by a "young person" in BBDO's Netherlands shop. The viral was meant only for distribution in the Netherlands. Perhaps everyone should remember the "world" part in world wide web. Just saying.
Most Popular