No Wonder the Consumer Hates Us All

Breaking Up Is Not That Hard to Do

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Microsoft Digital Advertising Solutions, instead of offering a 500-word essay about consumer control or boring us all to death with a PowerPoint presentation, unleashed a movie on the interweb machines last week. The movie features an attractive young consumer trying to break things off with an egotistical and clueless advertiser. According to the Bring the Love Back blog, the movie's creators wanted to show that "digital media is not about technology but about quality of communication, about the interaction between 2 people. There is no better medium than a movie to symbolize the one-to-one communication between people, in this case between an advertiser and a consumer."

I don't know about all that, but here's the end result:

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