What's Creativity Worth? A 500% Profit

Wicked Sick Project Was Wicked Cool

By Published on .

Way down under, the gang at George Patterson Y&R decided they'd prove what a little creativity can do. So they created the Wicked Sick Project, in which they bought an ordinary used BMX bike on eBay, applied a little creativity and, voila, sold it for an astronomical profit. It's a fun video and should rally the troops fighting against the scourge of commoditization! (You'll also note that creativity does not necessarily equate to big-budget production values.)

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