But the bigger point of Jaffe's piece is that folks involved with nanotechnology are trying to use the lessons learned from the Monsanto incident. One example is Dupont:
"This summer, Dupont unveiled its Framework for Responsible Nanotechnology, a set of standards and practices for testing nano-products for health and environmental hazards before releasing them commercially. It's a surprising move from a company not exactly synonymous with public health and environmental stewardship. The framework is also unique in that it was drawn up in coordination with Environmental Defense, an non-governmental environmental rights organization."
Not only does the nanotech field have to worry about sci-fi writers warning about gray goo and out-of-control nanorobots, but it also has to deal with marketers slapping the nano label on all sorts of products that aren't really nano. (And you know who you are.)