Global Warming Ads Ruled Too Scary for Children

U.K. Ad Authority Smacks Government For Reaching Beyond Science

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Act on CO2: Jack and Jill adEnlarge
According to The Telegraph, those denialists over at the Advertising Standards Authority ruled that two ads commissioned by the government and "which were based on the children's poems Jack and Jill and Rub-A-Dub-Dub . . . made exaggerated claims about the threat to Britain from global warming." Further, "it noted that predictions about the potential global impact of global warming made by the Intergovernmental Panel on Climate Change 'involved uncertainties' that the adverts failed to reflect."

Now, before anyone starts screaming that the science is settled while invoking the holy name of the IPCC while wondering just what the hell the Brits are thinking, Google some of the past few months' coverage in the U.K. media. The papers there, including The Guardian, have been hammering the panel for errors and shenanigans. It's gotten to the point where former IPCC members are calling for reform and reminding people that its Nobel prize was for peace, not science.

I find it rather odd, all the same. PSAs are specifically crafted to scare the crap out of children. And there always seems to be a little fudging going on. I wonder if the Alliance for a Healthier New York's sugar-tax ads, which include the word "cancer" in the litany of soda's sins, would pass muster with the folks over at ASA.

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