Great Moments in Real-Estate Advertising

Sign Here or Else the Guys and I Will ...

By Published on .

Whoa, whoa, whoa ... everyone calm down, let me handle this. Sir, please lower your lethal weapon before someone gets hurt. Now, be careful, we don't want you to drop that massive weight on your foot and stub your toe.

Nah, I'm just playing with you guys. Truth be told, the bully angle is brilliant! Fear is motivation, right boys? Imagine this: Grandma's holding the deed to her home of 50 years and just won't move out. She's sitting on a goldmine, but you can't get her to take the offer and sign the damn papers. Worry not my friends; the Emerick boys are here to help. They'll strong arm grams until she signs on the dotted line. All I can say is: solid ad strategy and strong value proposition. Well-done boys! I'll be over in about 15 with a sixer of Hamm's -- let's go rough-up some car salesmen.

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Dana Severson
Dana Severson
Editor's note: Dana Severson is a Minneapolis-based ad director with an unusually large forehead. He is the creator of the Official Real"ad"tor Awards. Read his bio here or follow him on Twitter here. He is available for sideshow demonstrations and Bill Bernbach impersonations.
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