JetBlue Rolls Out Video Portion of CEO-Mocking Commercials

Welcome Bigwigs Site Offers Lessons for the Clueless C-Suiter

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JetBlue's smart-assedly funny campaign that pokes fun of corporate CEOs who've just been deprived of the keys to the private jet has moved into the video stage. You can see all three videos at the Welcome Bigwigs site. Bob Garfield gave that portion of the campaign three stars back in February. The video here is solid, too. Not only does the copy from JWT still seem fresh, the acting in the spot below is spot on.

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