Good Ad or Objectification? Kate Upton's Slow-Mo Car Wash for Mercedes
Mercedes has released a 90-second ad on the web called "Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion" -- and the Parents Television Council has just as quickly called it out.
"It's not the raciest ad that's ever aired during the Super Bowl, but that doesn't mean it is just harmless fun, either," said Melissa Henson, director of communications and public education at the Parents Television Council, in a statement provided by a spokeswoman. "This ad isn't selling cars, it's selling sexual objectification, and reinforcing for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want. If anything, this ad proves that we've regressed rather than progressed over the last several years."