It's a Bird! It's a Plane! No It's ... Michelin Man?

Tubby Tire Mascot Now a Butt-Kicking Action Figure

By Published on .

So that dramatic-yet-mysterious Michelin Man makeover we told you about yesterday? Well, here it is! He's kicking butt and taking names! It's like he's gone all Sarkozy or something.

But lest you think Michelin Man is a total bad-ass now, apparently he was much more violent back in the day. According to, in one early ad he "played the role of a gladiator standing on the chest of a bloodied competitor with the dead bodies of others littering the ground behind him. In yet another early example, he was seen beating up knife-wielding muggers in a dark alley."

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