Mary J. Blige Finally Talks About Burger King Ad: It 'Crushed Me'
After a couple months of silence, Mary J. Blige has spoken out about her Burger King crispy chicken ad that appeared online in April and sparked controversy.
Appearing Thursday on Hot 97's Angie Martinez Show, Ms. Blige apologized to those who were offended by the ad, which was highly criticized for everything from not being of Mary-caliber quality to stereotyping African-Americans. "It's just something that I thought would [have been]...a great branding opportunity," she said on the show. "It never was a chicken commercial. It was about a sandwich. And I was singing about the ingredients. "
BK pulled the ad quickly after it went up. The chain said that it pulled the ad off YouTube "due to a music-licensing issue, which Burger King is in the process of resolving. We expect to have the ads back up and on air soon," according to the statement. The ad, created by ad agency Mother , wasn't seen again.
Ms. Blige earlier had said that she was under the impression that the ad was supposed to feature a dream sequence. She told Hot 97 that "it was sold to me that it would be shot in an iconic way. I would never just bust out singing about chicken and chicken wings. It hurt my feelings and crushed me for two days."