Morgan Spurlock Selling Naming Rights to His Upcoming TED Talk
Morgan Spurlock is simultaneously taking on and taking advantage of product placement in his documentary "Pom Wonderful Presents: The Greatest Movie Ever Sold," which just made a widely noted debut at Sundance. Now he's put naming rights to his March 2 talk at the TED Conference up for bid on eBay.
Mr. Spurlock, who took on McDonald's in the 2004 documentary "Super Size Me," reportedly will take in $1.5 million from "Greatest Movie Ever Sold" integrations if he hits certain performance goals. It's unlikely that his TED talk will prove as financially material: Bidding Tuesday morning was up to $425 after 15 bids.
But it will all be very meta! And it seems like we can expect to hear a lot more from Mr. Spurlock on product placement.
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