News Flash: Blogs Influence Advertising

By Published on .

Technically, I believe every major pop trend influences advertising. Consider for a second the perfect confluence of transfats, game-playing and soft-core porn: Hello, Subservient Chicken, anyone?

It should come as no surprise to you that blogging basically plays the role of traceable word-of-mouth. notes that corporations are finally taking notice about what is being said about them in blogs -- and letting those comments effect how they peddle themselves to consumers. Richard Edelman, chief executive of the eponymous public relations firm says, "It's a way of determining in very short order who's talking positively."

Funny then, that the same PR firm is apologizing today for trying to influence the influencers via a "flog" (fake blog) about Wal-Mart. On Edelman's own blog he wrote: "For the past several days, I have been listening to the blogging community discuss the cross-country tour that Edelman designed for Working Families for Wal-Mart. I want to acknowledge our error in failing to be transparent about the identity of the two bloggers from the outset. This is 100% our responsibility and our error; not the client's."

Tsk. Tsk. Probably should have stuck with the Dr. Pepper/7up model of a few years ago. At least we knew the bloggers were getting paid in wacky milk. Granted, that didn't make us buy any, either.
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