NYC Officials Fear Racial 'Survivor'

By Published on .

New York City local politicians are, once again, pretending they're some sort of nationally elected watchdog group. This time, they're whining about CBS's plans to divide the challengers on the upcoming "Survivor" into racial teams.

City Councilman John Liu "said he was launching a campaign urging CBS to pull the show because it could encourage racial division and promote negative typecasts. He and a coalition of officials, including the council's black, Latino and Asian caucus, planned to rally at City Hall on Friday."

This coming from a city that has a numerous China Towns, a Little Korea, a Little Italy. A city that hands out permits to ethnic groups so that they can hold pride parades. After all, the annual St. Patrick's Day and Puerto Rican Day parades do absolutely nothing to promote stereotypes. Maybe the suggestion is that the rest of the country isn't sophisticated enough to deal with pseudo-complex racial issues in a game show.

The main issue for CBS, of course, isn't what the "concerned class" has to say, but how the larger public will react. And, more important, how marketers respond to that public opinion.
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