Online Reviews Change an Industry

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Via MIT's FutureLab blog, I came across this piece in the San Francisco Chronicle: Amateur reviews changing approach of small businesses.

The piece opens with an anecdote that shows how one traditional sector--restaurants--is already being affected by online reviews. One budding businessmen found that while the old way of going with a soft opening and then working out the kinks might work well with professional reviewers, the customers who had to eat in the place for the first month--those being subjected to those kinks--weren't so understanding.

The piece not only looks at a developing trend, but it offers a detailed look at the amateur-review phenomenon and offers some practical advice that should be read by businesses both big and small.
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