Is Pepsi's Nooyi the Choice of a Change Generation?

CEO's Name Bandied About as Potential Commerce Secretary

By Published on .

The commerce-secretary slot is still wide open, and there are plenty of names being tossed out, including high-profile former and current execs from PepsiCo and Time Warner.

The U.S. India Political Action Committee is endorsing PepsiCo CEO Indra Nooyi for the slot. "In this currently tough economic climate, her global vision, leadership and ideas would be exactly what President Obama would need for a position that he has called the 'leading economic diplomat for America,'" the group said in a statement.

Indra Nooyi
Indra Nooyi
While Ms. Nooyi didn't support Barack Obama publicly during the campaign, he has invited her to participate in several events. Over the summer she was part of a bipartisan group of business and economic leaders that met with the presidential candidate. And, most recently, she was a guest at a small dinner of foreign policy experts and top aides convened by Obama.

PepsiCo has also been extremely involved in the inauguration, with street teams on the ground at the event and a series of new ads featuring the tagline "Every generation refreshes the world." Some have compared the brand's recently revamped logos to Obama's.

But Ms. Nooyi isn't the only boldface name in the mix. Richard Parsons, former chairman of Time Warner, is also rumored to be in the running.

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