PR Challenge of the Day: Congressional Pay Raises

Try to Spin This One

By Published on .

It's one thing to put a positive spin on Barack Obama or a charity that helps kids with cancer. But a serious public-relations professional should welcome a challenge, something almost impossible to paint in a positive light. How about this: "Members of Congress are slated to receive a $4,700 pay raise beginning in January, increasing their annual salaries to $174,000. The increase for 535 House and Senate members would cost taxpayers more than $2.5 million." Yes, that's the same Congress that has a lower approval rating than George W. Bush. The same one that thinks money comes out of a big storage vault out in Arlington, judging by the way they're just throwing tax-payer funds into bailouts these days. The same one that's been lecturing the auto industry about its budgeting.

Sure the press release is from an interest group, but the fact remains Congress may give itself a pay raise. So here's your homework: Pretend you work for Congress, are upset by this interest group's press release and have to spin Congressional pay raises in a positive light. No cheating: You can't have your pretend client opt out of the pay raises.

Most Popular