Want Real-Estate Success? Forget Houses, Go With Headshots

More Great Moments in Real-Estate Advertising

By Published on .

Long & Foster ad

If you haven't already noticed, the advertising industry is in what the economists are calling a "bit of a recession." I don't know much about that. But, what I do know is that if you've been following my posts about real-estate agent advertising, you'll have gathered that these people are pioneers in the ad world. Give them a lemon, and they'll dress up in a lemon costume, come up with a clever pun and sell lemonade. So naturally, when you give them a recession, what do they do? They round-up four bucks from every agent in the office, pool their money together, hire a high-end designer and secure the biggest ad Metro Richmond has ever seen. But, they don't stop there. Next, they all sit down and hammer out a concept, bucking the traditional "here are my listings" approach (which clearly is not working nowadays). In the end, they develop an engaging who's who of real-estate agents. In fact, it's so tantalizing I'm not sure how anybody can pick just one. Sure, they threw a few properties in for good measure, but the real value my friends . . . here it comes . . . is in the head shots.

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Dana Severson is a Minneapolis-based ad director with an unusually large forehead. He is the creator of the Official Real"ad"tor Awards. Read his bio here or follow him on Twitter here.

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