Given that they're both in ad business, Scott had plotted to pop the question this way and enlisted friend and BBC account exec for Martin Agency, Kendra Kuehnle, to help orchestrate the page takeover. At first, Erica thought the ads were just a prank, but before she could get upset, in walked Scott, wearing a tux and bearing a bouquet of roses, followed by two violinists.
He got down on one knee and reiterated the banners' inquiry, to which Erica replied yes.
Not one but two boozy parties were planned immediately afterward, with Erica's coworkers at Martin, and with some mutual friends who work at Universal McCann. (This is the ad business, after all.)