How Romantic! A Marriage Proposal Via Banner Ad

Martin Agency Digital Media Director Said Yes

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We heard this tale of adland romance today and just had to share.

In late April, Erica Plotkin, a digital associate media director in the New York office of Interpublic Group of Cos.' Martin Agency, heard from her team that something was awry with their client's banner ads on, and was told that it needed to be checked out right away. The team sent her a link to the page, and asked her to check out the errors. Upon loading the page, she noticed that the ads weren't her client's but rather a synched takeover from her boyfriend, ad salesman Scott Sklar, asking her to marry him. marriage proposal ad

Given that they're both in ad business, Scott had plotted to pop the question this way and enlisted friend and BBC account exec for Martin Agency, Kendra Kuehnle, to help orchestrate the page takeover. At first, Erica thought the ads were just a prank, but before she could get upset, in walked Scott, wearing a tux and bearing a bouquet of roses, followed by two violinists.

He got down on one knee and reiterated the banners' inquiry, to which Erica replied yes.

Not one but two boozy parties were planned immediately afterward, with Erica's coworkers at Martin, and with some mutual friends who work at Universal McCann. (This is the ad business, after all.)

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