Saving Lives With Silly String

By Published on .

How's this for building buzz about a long-dormant brand. According to this AP article, a New Jersey mother is organizing a drive to send cans of Silly String to Iraq, where soldiers use it to detect bomb trip wires.

From the article: The maker of the Silly String brand, Just for Kicks Inc. of Watertown, N.Y., has contacted the Shrivers about donating some. Other manufacturers make the stuff, too, and call their products "party string" or "crazy string." ... "Everyone in the entire corporation is very pleased that we can be involved in something like this," said Rob Oram, Just for Kicks product marketing manager. He called the troops' use of Silly String innovative.

Perhaps the oddest statement from the piece is this one: "The military is reluctant to talk about the use of Silly String, saying that discussing specific tactics will tip off insurgents."
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