Sears, Target Get in on Fashion Week

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Fashion types were all abuzz last week, when New York Fashion Week took center stage. And to capitalize on the hordes of editors, style makers and fashion-savvy consumers in town, several retailers hosted glitzy events.

Target Corp. did its best to handle the masses that turned out for its "Bullseye Bodega" event in Midtown on Wednesday. A PR rep said there were 1,200 RSVPs for the event, and the line, which wrapped around the corner minutes after the doors opened, seemed to back up that claim. Inside, the types that would normally be snapping up Prada, Manolo and Chanel were drooling over the retailer's various economically priced designer wares. And, in a move that can only be described as genius, Target served cocktails in New York-themed coffee cups complete with sippy-cup lids. Spills averted.

That same night, DJ Funkmaster Flex warmed up the crowd for Sears, Roebuck & Co.'s "Fall Forward" event on the roof of Bryant Park Grill. The party celebrated the launch of LL Cool J's exclusive clothing collection and capped off a daylong promotional event. But despite the mini-kegs of Heineken, the crowd was rather subdued -- no shoving to get in the door here -- that is, until LL Cool J showed up. Then, self-respecting execs and editors alike dissolved into a screaming mass that would have put Jonas Brothers fans to shame. Seems LL still has it.
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