After Mostly Skipping TV Fad, Radio Flyer Moves Into Digital

Iconic Brand Rolls Out a Personalized E-Greeting Tool for Holidays

By Published on .

Ho! Ho! Ho!
Ho! Ho! Ho!
Remember that huge Radio Flyer TV campaign from last year. Of course you don't. There was no such thing. Still, when you think of classic (and ubiquitous) American toys, you probably think of the company's line of wagons. This year the company finally added e-commerce to the business plan and, with the help of Dig Communications, is making a concerted holiday push with its Little Red Workshop site, where kids and parents can cobble together a wish list, find holiday tips and send a personalized greeting card.

Sure, this greeting card is just a clone of "Elf Yourself"--and without all the wacky dancing. Still, writing about the post gives me the opportunity to freak you out with this bit of season's greetings. Enjoy!

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