See the Spots: Taco Bell Leans on Other Brands in Breakfast Ads
Johnsonville Sausage, Cinnabon pastries (or as I like to call them, Delicious Death Nuggets) and Seattle's Best Coffee star in one of the first ads for Taco Bell's First Meal campaign. That's right, Taco Bell, inventor of "the fourth meal," is getting in on breakfast in over 750 stores in Western markets, including California, Arizona and Colorado. (Sorry, East Coasters, you'll have to wait until 2013 for your turn.)
But instead of playing up breakfast tacos or morning chalupas, the shorter of two ads (both from DraftFCB) focuses heavily on cobranding partners. But those who expect tortilla and ground meat at every meal need not fret. There will be more traditional Taco Bell fare as well -- including, if you're to judge by one of the central characters in the second spot, a heaping helping of morning-after shame.