Wieden Opens Shop in India

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Wieden staffers scout out India.
Wieden staffers scout out India. Credit: W+K
Namaste, India. Wieden & Kennedy has quite literally bowed to the owners of an Indian ad agency. Wieden has long held that the secret to the success of the maverick global network was its refusal to be like the big guys that buy local agencies and slap the corporate name on the door.

But it appears the folks from Portland have violated their own rule by agreeing to acquire an ad agency in India. In its press release, Wieden isn't calling the acquisition of Delhi-based "A" an acquisition per se, but rather a "merging" of operations. The result will be called Wieden & Kennedy India. Dave Luhr said after months of looking for talent to start the India shop, all roads led to "A" partners V. Sunil and Mohit Dhar Jayal.

The pair will share in the office's profits, the same as the heads of other Wieden offices, he said. The new Wieden office, which will include about three Wieden executives from new York and other offices, will include "A's" staff of about 12 and its former clients, the Incredible!ndia global campaign, Royal Enfield Motorcycles, and IndiGo, India's low-fare airline. The Wieden office will be kicking off to a big start -- the shop houses one of the largest accounts in India, Nokia.

Meanwhile, a Wieden blog has some cool shots from the new frontier.
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