They Don't Write Copy Like That Anymore

You're a Bunch of Soft Girly Men!

By Published on .

"The average office-bred American, as a man, is a mere shell. He is not even a 'has been.' He is often a 'never was-er.'"

Ah, the good old days, when men were men ... and the government, in a time of war, wasn't afraid to call them a bunch of yeller-bellied softies likely to get their wives and children killed. Oddly enough, I find the message much more effective coming from Uncle Sam rather than from, say, Sean Hannity.

James Lileks found that doozy of an ad while cruising through some early 20th Century copies of Independent magazine. (He's also got a great cover shot of Trotsky, so click on over.)

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