What Does the LGBT Community Have in Common With Republicans?
Today's political climate is as polarized as ever, but there's one thing all the voters seem to have in common. By the looks of it, Jared should run for office. Regardless of party affiliation, Subway appears near the top of the brands with the most positive buzz over the last six months, according to a new study from YouGov BrandIndex.
The top brands for donkeys and elephants are unchanged since we last looked at this data, but the sandwich chain and Ford have come on strong to appear on all three lists. One could use this data to make snarky political observations like, "Democrats are the only party who seek out new information" -- due to the positive Google buzz. Or, "Republicans know how to maximize their budgets -- with never-ending breadsticks!"
The YouGov BrandIndex asks consumers if they have heard anything about a brand in the past two weeks and if so, was it positive or negative.
During the first half of 2011, the survey also tracked brands among the LGBT community for the first time. Cupertino has a trifecta with Apple, iPad and iPhone all ranking in the top 10 of a technology-dominated list. IPhone is one of the top 10 movers in the list, jumping 8.1 points to land in the top 10.