Unclassified Topic The Demographics of Retail Just Who Are the People in the Walmart (and Target, Kohl's and Kmart) Nations? By Matt Carmichael. Published on March 19, 2012. READ THIS NEXT How restaurant chains are duking it out to be the best in their categories Source: BIGinsights Monthly Consumer Survey, February 2012 In this article: Unclassified Topic Matt Carmichael Matt Carmichael is a VP of Journal Communications and editor of Livability.com. Follow View all articles by this author Most Popular 20 brands that are gaining popularity with Gen Z See Rakuten’s Super Bowl teaser starring Alicia Silverstone as Cher from ‘Clueless’ See Michelob Ultra’s Super Bowl commercials—‘Caddyshack’ meets Netflix WHAT TO READ NEXT How restaurant chains are duking it out to be the best in their categories Cannes Lions Jury President: Branded Content is Permeating Advertising If I knew then what I know now ... Confessions of a self-diagnosed perfectionist Nike is Ad Age's Marketer of the Year for 2018 Marketer A-List 2018: Coca-Cola Nike is Ad Age's Marketer of the Year for 2018 Marketer A-List 2018: NBA Marketer A-List 2018: Fortnite