A correction has been appended to this
article.
While SXSW was in full-swing -- and making the transition from
interactive to music -- Starbucks had turned 40 and the iPad 2.0
was out in the world. It could have been a big let-down week for
check-ins, especially as Starbucks had nearly crested 200,000 the
previous week. But things were actually up in most corners of our
check-in chart. One retailer trying to feel some more check-in love
is Radio Shack. Offering 10% discounts to anyone who makes a
purchase in the store -- 20% if it's your first check-in at the
location -- the electronics retailer has nearly doubled its usual
check-in total for the week, but still falls far short of our top
10 list behind brands like Vons, Sears, Urban Outfiters and Dollar
Tree. Maybe these kinds of results will increase with the
Foursquare version 3.0 feature showing all deals nearby. We
certainly noticed more deals than we would have otherwise, and it's
a handy way to find discounts even as you're just walking down the
street.
As SXSW showed us, Foursquare will have a lot of competition
gunning for it as the location-based services and the daily-deal
services race to merge these two spaces and compete for market
share.
Here's your weekly top 10 chart.
|
MERCHANT |
CHECK-INS (PAST 7 DAYS) |
WEEK OVER WEEK CHANGE |
---|
1 |
|