Trick or Tweet

Which Candies Get the Best Online Chatter

By Published on .

We can see it now: Kids running up and down the block, dressed as little ghosts, goblins, members of KISS and characters from their favorite Disney shows. Except they're all tweeting, checking in and Facebooking about which houses are giving out the best candy.

Trick or tweet indeed.

So of course, you'll want to give out the candy that the social-media crowd likes best. And that would be ... Butterfinger.

According to the latest Brand Passion Index from NetBase -- a fun little monthly survey about consumer sentiment -- Bart Simpson's favorite candy bar gets a lot of love on the Internet -- which, as Homer points out, they have on computers now.

NetBase studied 12 months of online conversation around five leading candy brands: Nestle's Butterfinger, Brach's Candy Corn, Hershey's Kit-Kat, Reese's Peanut Butter Cups and Mars' Snickers. Consumers seem to say mostly positive things about candy. Seventy percent of Butterfinger discussions were "love" feelings, and Snickers received the most chatter out of the brands studied.

The big exception was Candy Corn. Hard to believe, but this confectionery symbol of Halloween itself is actually quite polarizing. Sentiment was evenly split between those who love and those who hate the colorful treats.

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