Best of 2005 #3: Brawny "Innocent Escapes"

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A campaign that takes masculine sensuality to hilarious levels proves that the ideal man and the ideal paper towel share the same qualities—strong, but with a sensitive touch. With tongue firmly in cheek, the ever-accomodating Brawny Man stokes the flames of feminine desire in TV spots like "Happy Birthday" and the customizable fantasies of the "Innocent Escapes" website.

Agency: Fallon/New York ECD: Ari Merkin CD: Paul Bichler CW: Marty Senn ADs: Molly Sheahan, Kim Haxton Directors: Happy/Smuggler ("Happy Birthday"), Zach Math/Omaha Pictures (website) Editorial Companies: P.S. 260/New York, Lost Planet Editorial Music/Sound Design: Q Department/New York
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