Best of 2005 #9: Xbox 360 "Perfect Dark Zero"

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A multi-pronged viral campaign to generate buzz for the highly-anticipated Perfect Dark Zero video game spins an intricate web of email, online and mobile phone elements that fully immerses you in the world of the game. An email directs you to a web video, which in turn leads to a phone call from Joanna Dark—the game's sexy star—herself.

Agency: AKQA CD: Mauro Alencar CW: Justin Kramm AD: Thiago Zanato
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