Absolut Pears Pulverizes the Competition

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Absolut "Pears"
There can be only one taste of temptation, according to the launch campaign for Absolut's new Pear flavored vodka. Where does that leave previous symbols of temptation, like donuts, flowers and expensive shoes? Directly in the line of fire, as visitors to the Great Works-created Absolut Pears website can attest. Clicking on each individual enticement leads to video footage of that item being destroyed in spectacular fashion—whether it's an apple disintegrating via explosive capsule or a cappuccino crushed beneath a sledgehammer.
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