Bridgestone Golf Tees Up the Search for Tobu

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Bridgestone Golf
Bridgestone Golf "Find Tobu"
To drive home the point that Bridgestone Golf's new e5 and e6 golf balls fly really far when you hit them, JWT/Atlanta and online agency iChameleon Group flew really far themselves. To the Far East, to be exact. The "Find Tobu" website was created as the interactive component of a humorous campaign centered on the made-up Japanese phrase "Tobu," which means "to fly far with emotion." The site features the same overly-enthusiastic scientists from the TV spot, who invite visitors to test the performance of the new balls in a challenging driving range game. (Intrepid players will discover funny hidden surprises by pressing random letters on the keyboard during the game.) There's also a link to an informative archeological site maintained by the Society for the Preservation of Tobu, which can almost be mistaken for legitimate.
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