Coca-Cola Unveils Whole New World

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Coca-Cola "World of Coca-Cola"
It's not quite as fantastical as the world-within-a-Coke machine from Wieden + Kennedy/Amsterdam's "Happiness Factory" spot, but the newly expanded World of Coca-Cola attraction set to open in Atlanta this May looks pretty groovy nonetheless. To show off this grooviness to potential visitors, digital studio Exopolis created a web experience that certainly doesn't skimp on the whimsical imagery, with abstract shapes and colors animated around a bubble-based interface that lets users explore the park via architectural renderings, time-lapsed construction footage or a live webcam view of the construction site.
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