Colby & Partners Asks, "Am I Ordinary?"

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Beverly Center "Am I Ordinary?"
In a new web-driven campaign for L.A. shopping center the Beverly Center, local agency Colby & Partners asks potential shoppers to ask themselves, "Am I Ordinary?" For a definitive answer, users can visit, test themselves for ordinariness and, of course, learn more about the Beverly Center. Meanwhile, print executions with cryptic declarations like "I Feed My Dog Human Food" drive users to the site to find out if the behavior described is ordinary or not.
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