Dell Gets Ditty With Mitch Ferrence

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Dell "Maximize Your Music"
Playing off that irresistible urge you feel to dance, lip sync and rock out on air guitar while listening to your digital music player, Dell has concocted a tongue-firmly-in-cheek internet campaign that introduces the fictional Mitch Ferrence as the spokesman for its new MP3 player. A former boy-band impresario with a skewed outlook on style and rhythm, Mitch plugs the new Dell DJ Ditty in a series of instructional "ditty-o's" (that's "videos" for all you non-hip types) at, where visitors can learn semi-professional techniques for air guitar, lip syncing and red-hot dance moves like "Greedy Buffet Patron" and "Stomp the Squirrel." Each video is broken down into a series of shorter web films and viral lesson clips for easy distribution, ensuring that everyone can "maximize their musical experience" through the wisdom of maestro Mitch.
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