Forsman & Bodenfors Exposes the Media's Beauty Secrets

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Ministry of Health and Social Affairs "Retouch"
For a public service campaign called G!rlpower sponsored by Sweden's Ministry of Health and Social Affairs, Forsman & Bodenfors' Gothenburg office has created an interactive ad that exposes the myth of the perfect body.

Titled "Retouch," the execution shows the cover of a glossy lifestyle magazine aimed at young women, then invites users to take away -- one by one or all at once -- the ways in which the cover model's appearance has been enhanced.

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