Fruit of the Loom Sings the Praises of Underwear

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Fruit of the Loom
Fruit of the Loom "Fruit Guy Fans"
A comfortable pair of undies can be like sweet, sweet music to your ears—or maybe that's just the latest campaign from Fruit of the Loom, starring those conspicuous Fruit Guys in a series of music video-style spots. Lyrics, downloadable MP3s and the videos themselves for sonorous ballads like "You Can't Overlove Your Underwear" can be sampled at a website created by interactive agency Click Here, along with exclusive "making of the video" footage for the artfully directed "Blue." Visitors can also pluck bios of the individual fruits/band members, as well as cast their votes for the Fruit Guys to be crowned America's Favorite Advertising Icons at this year's Advertising Week in the Big Apple.
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