GE Demonstrates "Ecomagination" Online

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GE "Ecomagination"
General Electric continues its "Ecomagination" television campaign with a dedicated website and rich media banners to drive people there. The site was created by New York design company Syrup, while the banners are the work of Atmosphere BBDO, creators of GE's popular "Pen" campaign.

In these banners, users activate graphic representations of how much energy is conserved by GE's GEnx jet engine and the company's Evolution locomotive.

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