Henkel Sticks With Smashing Sumos

Published on .

Henkel "Sumo Smash"
Not many things can withstand the destructive brute force of a pair of gleefully violent sumo wrestlers—but Henkel Loctite's Sumo Glue is one of them. To drive that point home in the silliest way possible, the makers of high quality adhesive products joined forces with DDB/Chicago to create the "Sumo Smash" microsite, home to a mawashi-load of videos with names like "Ruptured Organ" and "Strummin' Bumpkin," each depicting the unchecked aggressions of two dudes in creepy full-body Sumo suits toward a variety of unsuspecting objects.
Most Popular
In this article: