Honda, Sega, Adidas Honored at One Show

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Beta-7: An Overview
Honda's "Cog" spot from Wieden + Kennedy/London collected yet another honor Friday at the One Show, where the commercial was named Best of Show. Dating back to last year, the commercial has won a Gold Lion and the Best of Show honor at the Andy Awards.

Two top awards were also presented for Exceptional Innovation in Marketing -- an honor sponsored by Yahoo! One went to Wieden + Kennedy/New York for its "Beta-7" blog campaign for Sega's NFL ESPN Football, which has been the most buzzed about -- and most honored -- online campaign of the awards season. The other went to TBWA/Japan and 180 Amsterdam for the Adidas billboard "Vertical Football," which featured actual soccer players -- suspended by cables -- dueling it out high above the streets.

TBWA was the winningest network of the night with 13 Pencils, followed by BBDO and Crispin Porter + Bogusky, each with 12 Pencils. CP+B/Miami was by far the most honored single office of the night with 11 Pencils: 4 Golds, 4 Silvers and 3 Bronzes.

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