Q&A With Colleen DeCourcy

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Colleen DeCourcy
Colleen DeCourcy
Colleen DeCourcy knows a thing or two about experience. After all, her experience as chief creative officer at Organic helped bolster the already-impressive resume of one of the top minds in the interactive field, and her new role as chief experience officer at JWT puts her in charge of creating fully-integrated experiences that engage consumers on multiple levels. DeCourcy discusses the multiple meanings of the word as she embarks on her latest advertising experience.

AdCritic: What exactly does the role of "chief experience officer" entail, and won''t chief executive officers everywhere start complaining that you''re stealing their initials?

Colleen DeCourcy: [Laughs] CXO solves the dilemma nicely. It is by far, the best job I can imagine having. I work with other creative directors, planners, media people, technologists and clients to help conceive of and deliver multi-platform brand stories. It''s about divergent thinking and finding connections where, possibly, there weren''t any before. It''s also about knowing how to use all the tools in the toolbox. It''s about inserting user-centric thinking into the delivery of ideas. What it''s not about is putting traditional advertising on the internet.

For the full interview, go to AdCritic.com.'
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